Now booking for June 2024

Sarah Wakefield, Technical Virtual Assistant

Services

Websites

Perhaps you have a website that you need some help to improve, or maybe you're ready for a new website that can help scale your business to the next level. In either case, I'm here to advise you on the next steps that make the most sense for your situation, and to then implement those steps. This could involve:

  • Implementing analytics to collect data on your current website.
  • Broad analysis of what is and isn't effective on your current website.
  • Optimisation of your current website.
  • Providing recommendations on platforms, plugins, and tools.
  • Strategy, copywriting, design and development of a new website.
  • Ongoing website maintenance.
  • Writing regular blog posts.

Sales funnels

If you sell online, you must consider using funnels. The focus on a single outcome with a lack of other distractions helps to maximise conversions. Combining funnels with automated email sequences enables you to help more people without spending more time—once the technology has been set up, it'll work for you 24/7. I can:

  • Advise on when to use funnels within your business.
  • Recommend a platform to work with based on your needs.
  • Design and build your funnels.
  • Write your email sequences to automate follow-ups.
  • Run A/B tests and analyse the results to improve conversion rates.
  • Provide regular reporting (based on the data you want to see) to keep you updated on outcomes.

Email marketing

With a wide reach and excellent return on investment (for every $1 spent on email marketing, the average return is $42), email marketing is an important way to nurture your relationship with your audience and to share your offers with them. Your email list is unaffected by algorithm updates or platform changes, unlike sharing to an audience on social media. I'd love to:

  • Ensure you're using an email marketing platform that suits your needs.
  • Advise on the creation of stretegic free resources, which you can promote to your social media audiences to bring more people onto your email list.
  • Plan and write email campaigns designed to help your audience get the most out of those free resources, nurture the relationship with them, and introduce them to your paid offers that can help them even more.
  • Provide regular reporting (based on the data you want to see) to keep you updated on outcomes.

Domains and hosting

These essential parts of your online experience can feel so confusing, especially if you only interact with them occasionally. I draw on over a decade of experience as a web developer and support lead at a web hosting company; delegate to me for expert advice on what you actually need and how to set things up optimally. Allow me to:

  • Recommend reputable options for your domain provider, website host, and email host.
  • Update DNS settings when required.
  • Manage any migrations from old to new providers.